Blue Jeans Go Green™ today announced a unique auction designed to raise awareness about textile recycling and to help the program collect its one-millionth piece of denim. Thirteen celebrities, including Hayden Panettiere, Heidi Klum, Adriana Lima, Britney Spears, Ryan Phillippe, Darren Criss and more, have each signed and contributed a pair of jeans for “The Great Denim Challenge,” an online auction in which denim is the currency. The bidding begins today at www.BlueJeansGoGreen.org and concludes on November 3rd. 

The auction puts up for bid 13 pairs of denim jeans, each autographed by its celebrity owner and paired with a note of thanks from the celebrity. Like traditional auctions, the highest bidder will win the item, but the bids are denim —- not dollars. The bidder committing to recycle the highest number of denim apparel items for a particular celebrity’s jeans will be the recipient of that item. All the denim collected will be converted into UltraTouch Denim Insulation, a portion of which will be distributed to communities in need.

[Source]

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